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Economies of small -Seth Godin

admin — Tue, 19 Apr 2011 12:50:21 +0000

Economies of small

Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It’s often hard to defeat a major competitor, particularly if the market is looking for security and the status quo.

But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?

If your goal is to make a profit, it’s entirely possible that less overhead and a more focused product line will increase it.

If your goal is to make more art, it’s entirely possible the ridding yourself of obligations and scale will help you do that.

If your goal is to have more fun, it’s certainly likely that avoiding the high stakes of more debt, more financing and more stuff will help with that.

I think we embraced scale as a goal when the economies of that scale were so obvious that we didn’t even need to mention them. Now that it’s so much easier to produce a product in the small and market a product in the small, and now that it’s so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.

Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.

iPad Useful for Document Review

admin — Mon, 18 Apr 2011 15:37:21 +0000

By Brian Malcom

When the iPad was first released, syncing documents was cumbersome. The user was required to place documents on the device using wi-fi transfers. Now, you can use the sync cable included with the iPad to transfer documents from your computer directly to your iPad. This allows for faster and more reliable transfers. This is especially important with large documents, such as PDFs or PDF packages for document review.

After the tweak to the document transfer mechanisms for the iPad, the iPad has become a useful tool for reviewing large document productions. In order to perform the document reviews, I recommend using GoodReader, an app available in the Apple app store. This app, working in conjunction with iTunes, allows you to use your data sync cable to transfer large PDFs directly to the iPad. You can password protect access to the GoodReader files for added security. It also retains your place in reviewing a large PDF document, should you have to exit the app for any reason. Another useful tool available in GoodReader is the ability to place and label bookmarks when reviewing a PDF. This allows you to quickly flip through a large PDF file and flag documents of interest to your case. You can display one page at a time if you are in portrait mode, or you can display two pages side-by-side if you were in landscape mode. With the two pages side by side in landscape mode, you can quickly flip through large documents and then, by simply orienting the iPad into portrait mode, you can zoom in to a page that looks to be of interest.

One drawback I see with reviewing the documents on the iPad is the inability to print directly from the iPad. You must use the bookmark feature or simply hand write the Bates number or PDF page number and print the pages later when you are at a PC. This adds a frustrating little step in the process, but the convenience of being able to carry tens of thousands of pages in a lightweight electronic device with a fantastic user experience may outweigh this inconvenience.

Happy document reviewing.

Chip Conley: Measuring what makes life worthwhile

admin — Mon, 11 Apr 2011 14:55:18 +0000

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